Data as the most valuable business asset

Alina Virstiukdata0 Comments

data asset for online business

With the digitization of society, most of the businesses are going online. What brings value to your business and turns it into a successful online company? Having great data scientists isn’t enough to create a prosperous Internet business. The big time stories of the leading online companies prove: the key to success is having a unique data asset.

Practical use of RFM customer segmentation

Evaldas Mdata, segmentation0 Comments

Do you perchance mean that these things have a substantial monetary value to you?’ ‘That’s right.’ ‘Oh,’ Marlowe said beaming ‘in that case, Mr. Carter I am fully prepared to meet you on your own ground.’ ‘Come, come!’ Do you keep a diary?   I’m going to ask you a question straight from the shoulder!’ ‘Bring it!’ ‘What does RFM really … Read More

Remarketing Vs. Retention Marketing: What’s the Difference?

Evaldas Mdata, retention0 Comments

The Key Differentiating Factors Between Remarketing and Retention Marketing While both remarketing and retention marketing are popular modern ways to expand and retain a brand’s customer base, the two have notable differences in both their function and their form. Retention marketing is a broad strategy used to retain current customers only and it spans both the physical and digital realms, … Read More

How Customer Data Can Shape Your Strategy

Evaldas Mdata0 Comments

The first step to creating a five-star marketing and sales strategy is understanding who is buying and using your products or services and why they are doing so. While this may seem obvious, the importance and value of customer data is often overlooked in the world of marketing. In addition to helping you identify potential leads, customer data allows you … Read More