Modern businesses need to “run on all cylinders” online. That usually entails maintaining social profiles, building a website, and other activities. It also entails managing customer reviews. Not only does that mean responding to reviews and striving to receive positive reviews, it also means using those reviews on websites to improve conversion rates and enhance SEO. In this article, we’ll … Read More
Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.
Do you want to get some customer retention strategies to make your business grow? Well, you can find this information all over the Internet. We can only teach you how to completely fail at customer retention. It’s a piece of cake to fall short, so read some valuable advice (and do the opposite, if you decide to retain customers).
Why do these names seem so familiar? Feels like you have come upon them a couple of times. We will give you a hint: these are your repeat customers knocking on your door again. Yes, exactly those ones who bring the most revenue to you business, those who trust your company most than any other, those who build up you … Read More
Stores have been smartening up their places and window displays to match the new found purchasing power of their customers from the very first days of their existence. Some would go even further with this like “Barbershop”, the custom in the 16th and 17th centuries of spending time in a barbershop by harmonizing to a lute or guitar provided to … Read More
The Key Differentiating Factors Between Remarketing and Retention Marketing While both remarketing and retention marketing are popular modern ways to expand and retain a brand’s customer base, the two have notable differences in both their function and their form. Retention marketing is a broad strategy used to retain current customers only and it spans both the physical and digital realms, … Read More
Email marketing is, by and large, the best and easiest way to turn one-time shoppers into long-term, active customers. Unfortunately, you may be one of many who have a full email contact database, but are finding that only a few are actually opening what you send them. A surprising amount of individuals and businesses find themselves in this situation and … Read More