Stores have been smartening up their places and window displays to match the new found purchasing power of their customers from the very first days of their existence. Some would go even further with this like “Barbershop”, the custom in the 16th and 17th centuries of spending time in a barbershop by harmonizing to a lute or guitar provided to … Read More
Remarketing Vs. Retention Marketing: What’s the Difference?
The Key Differentiating Factors Between Remarketing and Retention Marketing While both remarketing and retention marketing are popular modern ways to expand and retain a brand’s customer base, the two have notable differences in both their function and their form. Retention marketing is a broad strategy used to retain current customers only and it spans both the physical and digital realms, … Read More
Diving Deeper Into Customer Segmentation: RFM and CLV
As I explained in my last blog post, utilizing customer segmentation in your targeting helps you to take a step back from the traditional but less powerful mass marketing techniques and embrace personalization. Understanding that your customers are all different and need to be marketed based on their unique needs, preferences, and habits will help to make both your message … Read More
How Customer Data Can Shape Your Strategy
The first step to creating a five-star marketing and sales strategy is understanding who is buying and using your products or services and why they are doing so. While this may seem obvious, the importance and value of customer data is often overlooked in the world of marketing. In addition to helping you identify potential leads, customer data allows you … Read More
One Size Does Not Fit All: The Importance of Customer and Lead Segmentation
Mass marketing, or attempting to appeal to one large market through a singular strategy, is an age-old tactic. As the years go by, however, it is becoming clearer and clearer that mass marketing is a much too time-consuming, inefficient, and expensive plan, especially for niche brands and services. This so-called “one size fits all” approach is fading fast, and it … Read More
Reach More With Retention Marketing
Email marketing is, by and large, the best and easiest way to turn one-time shoppers into long-term, active customers. Unfortunately, you may be one of many who have a full email contact database, but are finding that only a few are actually opening what you send them. A surprising amount of individuals and businesses find themselves in this situation and … Read More
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