What is retention rate anyway?

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Customer retention rate is the metrics that actually reveals if your marketing, customer care and sales teams are working effectively and fortifying your business. So what is retention rate anyway?

When do you know that customer is churned in e-commerce

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customer churn

Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.