When do you know that customer is churned in e-commerce

Alina VirstiukretentionLeave a Comment

customer churn

Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.

How to completely fail at customer retention

Alina VirstiukretentionLeave a Comment

customer retention mistakes

Do you want to get some customer retention strategies to make your business grow? Well, you can find this information all over the Internet. We can only teach you how to completely fail at customer retention. It’s a piece of cake to fall short, so read some valuable advice (and do the opposite, if you decide to retain customers).

Practical use of RFM customer segmentation

Evaldas Mdata, segmentationLeave a Comment

Do you perchance mean that these things have a substantial monetary value to you?’ ‘That’s right.’ ‘Oh,’ Marlowe said beaming ‘in that case, Mr. Carter I am fully prepared to meet you on your own ground.’ ‘Come, come!’ Do you keep a diary?   I’m going to ask you a question straight from the shoulder!’ ‘Bring it!’ ‘What does RFM really … Read More

Remarketing Vs. Retention Marketing: What’s the Difference?

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The Key Differentiating Factors Between Remarketing and Retention Marketing While both remarketing and retention marketing are popular modern ways to expand and retain a brand’s customer base, the two have notable differences in both their function and their form. Retention marketing is a broad strategy used to retain current customers only and it spans both the physical and digital realms, … Read More

How Customer Data Can Shape Your Strategy

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The first step to creating a five-star marketing and sales strategy is understanding who is buying and using your products or services and why they are doing so. While this may seem obvious, the importance and value of customer data is often overlooked in the world of marketing. In addition to helping you identify potential leads, customer data allows you … Read More