When do you know that customer is churned in e-commerce

Alina Virstiukretention0 Comments

customer churn

Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.

Diving Deeper Into Customer Segmentation: RFM and CLV

Evaldas Msegmentation0 Comments

As I explained in my last blog post, utilizing customer segmentation in your targeting helps you to take a step back from the traditional but less powerful mass marketing techniques and embrace personalization. Understanding that your customers are all different and need to be marketed based on their unique needs, preferences, and habits will help to make both your message … Read More