Why does audience segmentation matter for ecommerce businesses?

Segmentation allows you to create different audiences based on customer behavior and other criteria. Because of that, you can create personalized marketing campaigns and get more of your customers to convert, growing your ecommerce business. According to statistics, 20% of ecommerce customers generate 80% of profits. With StackTome's audience segmentation tool, you can: Optimize your ad spend marketing to the customers that are most likely to buy; Create lookalike audiences based on those customers who bring you the most profit; Automate your segment marketing and be more efficient by simplifying your workflow.

Will audience segmentation work for my business?

If you are selling online D2C (direct-to-customer), the StackTome audience segmentation tool can be tremendously beneficial in optimizing your ad spend and increasing ROAS and CLV. To get insights into your specific situation, book a free demo. One of our leading analysts will examine your business and explain the applications of the tool and the results you can expect to get.

How many audience segments can I create with StackTome?

The number of audience segments depends on the plan you choose. With the FREE plan, you can have up to 10 segments, while with the ENTERPRISE plan, you can have 10.000 segments.

How long will the implementation take?

For Shopify and Magento, the implementation usually takes a few hours to a few days. It depends on the number of orders your ecommerce business generates. For custom ecommerce stores, it may take a few days to validate the initial integration and then send the historical data.

What kind of results can I expect?

With StackTome, our clients, on average, increase their marketing campaigns’ ROAS 4X for segmented audiences. On some occasions, our clients went as high as 7X in ROAS’ increase for some of their segmented audiences.

How long does it take to see the results?

As StackTome provides predefined segmentation templates, you can easily create your segments without any technical (SQL) knowledge. You can immediately start advertising smarter, craft personalized marketing campaigns, and see your improved results.

How big should an ecommerce store be to benefit from StackTome?

For retention marketing campaigns, the ecommerce stores with over 30.000 customers in their database will get the maximum results. It is because of RFM customer segmentation, which works best on large enough groups. For remarketing campaigns, like cart and browse abandonment, ecommerce stores with a much smaller customer base can get significant results.

I work for an ecommerce agency. Should I use StackTome?

Yes. With StackTome's audience segmentation tool, you will: Leverage your clients' existing customers; Increase the profitability of ecommerce business without acquiring new customers; Know how much to spend on acquiring new ones; Understand the struggles of your client's ecommerce business; Optimize your work and bring more value to your client. StackTome will help you grow your ecommerce clients' businesses by leveraging audience segments. It will build trust and loyalty between you and your clients.

I am an ecommerce store manager. Should I use StackTome?

Yes, there are at least 4 use cases of StackTome for you as an ecommerce store manager: Improve the profitability of ecommerce business by optimizing marketing spending and getting customers to buy more frequently; Improve customer acquisition – create lookalike audiences based on your best customers and acquire new clients that are most likely to buy; Retain more customers with audience segmentation and tailored marketing campaigns; Comply with privacy regulations across all your marketing channels.

I’m an email marketer. Should I use StackTome?

Customer segmentation is one of the most powerful tools to leverage email marketing. With StackTome’s audience segmentation tool, you will be able to: Launch tailored and highly relevant email flows based on the RFM segments, the days since the last purchase, and other criteria; Convert customers that abandoned shopping cart or website; Segment and reach customers based on their activity on the website; Launch personalized email campaigns that are way more effective than the general ones.