An investigation into the relationship between Customer Reviews and Customer Lifetime Value (CLV)

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How analysis was done We analyzed 4 million customer transactions of an online retailer, and an associated 400,000 customer reviews (and associated scores on a scale of  1-5) of those transactions to ascertain whether there is a relationship between purchase behavior in the future (Customer Lifetime Value) and the customer review scores. We define Customer Lifetime Value as the monetary … Read More

How to Use Customer Reviews: Review Use Cases & Best Practices for SEO & CRO

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Customer reviews use cases

Modern businesses need to “run on all cylinders” online. That usually entails maintaining social profiles, building a website, and other activities. It also entails managing customer reviews. Not only does that mean responding to reviews and striving to receive positive reviews, it also means using those reviews on websites to improve conversion rates and enhance SEO. In this article, we’ll … Read More

All You Need to Know About Google Ads Customer Match

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Google Ads Customer Match is one of the most accurate targeting options available to digital advertisers. If you have a list of customer or follower info, you can upload it and target those people with ads or use it to expand to similar audiences. Wordstream and other trusted sources report that conversion rates are usually quite high for campaigns using … Read More

A guide to data warehousing clickstream data

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Why clickstream is so important to your online business Clickstream data allows seeing what actions customers are taking on your website. Given how commerce is shifting more and more online, this data is becoming essential for your business to stay competitive. Before defining what kind of data is this, let’s take a look at the main reasons why a business … Read More

What is retention rate anyway?

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Customer retention rate is the metrics that actually reveals if your marketing, customer care and sales teams are working effectively and fortifying your business. So what is retention rate anyway?

Data as the most valuable business asset

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data asset for online business

With the digitization of society, most of the businesses are going online. What brings value to your business and turns it into a successful online company? Having great data scientists isn’t enough to create a prosperous Internet business. The big time stories of the leading online companies prove: the key to success is having a unique data asset.

When do you know that customer is churned in e-commerce

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customer churn

Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.