All You Need to Know About Google Ads Customer Match

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Google Ads Customer Match is one of the most accurate targeting options available to digital advertisers. If you have a list of customer or follower info, you can upload it and target those people with ads or use it to expand to similar audiences. Wordstream and other trusted sources report that conversion rates are usually quite high for campaigns using … Read More

A guide to data warehousing clickstream data

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Table of Contents Why clickstream is so important to your online businessNo data science without dataUnderstanding customer – key advantageGoing beyond charts and dashboardsWhat is clickstream dataExample data output Clickstream analysisTraffic analysisSales funnel analysisBrowse/Cart abandonment and recoveryPersonalizationTracking Experiments (A/B testing)Identity StitchingHow to collect clickstream dataVendors – PaidMixpanelKissmetrics Amplitude HeapGoogle 360Adobe Marketing Cloud Vendors – FreeGoogle analyticsAll paid vendors with free … Read More

What is retention rate anyway?

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Customer retention rate is the metrics that actually reveals if your marketing, customer care and sales teams are working effectively and fortifying your business. So what is retention rate anyway?

Data as the most valuable business asset

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data asset for online business

With the digitization of society, most of the businesses are going online. What brings value to your business and turns it into a successful online company? Having great data scientists isn’t enough to create a prosperous Internet business. The big time stories of the leading online companies prove: the key to success is having a unique data asset.

When do you know that customer is churned in e-commerce

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customer churn

Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.

How to completely fail at customer retention

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customer retention mistakes

Do you want to get some customer retention strategies to make your business grow? Well, you can find this information all over the Internet. We can only teach you how to completely fail at customer retention. It’s a piece of cake to fall short, so read some valuable advice (and do the opposite, if you decide to retain customers).

Practical use of RFM customer segmentation

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Do you perchance mean that these things have a substantial monetary value to you?’ ‘That’s right.’ ‘Oh,’ Marlowe said beaming ‘in that case, Mr. Carter I am fully prepared to meet you on your own ground.’ ‘Come, come!’ Do you keep a diary?   I’m going to ask you a question straight from the shoulder!’ ‘Bring it!’ ‘What does RFM really … Read More