Table of Contents Why clickstream is so important to your online businessNo data science without dataUnderstanding customer – key advantageGoing beyond charts and dashboardsWhat is clickstream dataExample data output Clickstream analysisTraffic analysisSales funnel analysisBrowse/Cart abandonment and recoveryPersonalizationTracking Experiments (A/B testing)Identity StitchingHow to collect clickstream dataVendors – PaidMixpanelKissmetrics Amplitude HeapGoogle 360Adobe Marketing Cloud Vendors – FreeGoogle analyticsAll paid vendors with free … Read More
Data as the most valuable business asset
With the digitization of society, most of the businesses are going online. What brings value to your business and turns it into a successful online company? Having great data scientists isn’t enough to create a prosperous Internet business. The big time stories of the leading online companies prove: the key to success is having a unique data asset.
When do you know that customer is churned in e-commerce
Sometimes your customers simply leave the English way: without even saying “Good bye”. This is not just one lost customer, this is actually losing additional income and losing investment. Customer churn is more dangerous thing than it might seem. This is why churn prediction is of high importance for your business.
How to completely fail at customer retention
Do you want to get some customer retention strategies to make your business grow? Well, you can find this information all over the Internet. We can only teach you how to completely fail at customer retention. It’s a piece of cake to fall short, so read some valuable advice (and do the opposite, if you decide to retain customers).
Practical use of RFM customer segmentation
Do you perchance mean that these things have a substantial monetary value to you?’ ‘That’s right.’ ‘Oh,’ Marlowe said beaming ‘in that case, Mr. Carter I am fully prepared to meet you on your own ground.’ ‘Come, come!’ Do you keep a diary? I’m going to ask you a question straight from the shoulder!’ ‘Bring it!’ ‘What does RFM really … Read More
5 Reasons Why Repeat Sales are Good for Your eCommerce Business
Why do these names seem so familiar? Feels like you have come upon them a couple of times. We will give you a hint: these are your repeat customers knocking on your door again. Yes, exactly those ones who bring the most revenue to you business, those who trust your company most than any other, those who build up you … Read More
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